The recent outbreak of Covid – 19 has caused a tectonic shift in our lives. The entire nation and industry machinery has put forth all their efforts to ensure the safety and well-being of one and all. In conjunction with the Honorable Prime Minister's Guide, Zini South Clusters is actively highlighting the need for personal safety and hygiene among its viewers, employees and partners. At the same time, Zee is also committed to ensuring uninterrupted entertainment for its viewers.
"At Zee, we firmly believe that the voice of the important and the mindset of a wider audience gives us a unique place in society. It is imperative that we use our position to positively engage, entertain and keep our viewers well-informed, so they go through these difficult times. At this time, we encourage all our viewers to follow the advice issued by health officials, to be safe and to take the necessary precautions to avoid panic. We are working towards audience selection based on the content strategy of the Engagement Engagement and with the underlying purpose of raising the mood at home while we are all battling the dynamics of the downdown. Each of our South Cluster channels has worked hard to raise their voice, not only to entertain our audience, but also to help break this epidemic chain by practicing social distance. While the efforts of healthcare professionals and the government are fully afloat, we believe that there is little to no public awareness. I greatly appreciate and thank our artists and our crew who have voluntarily supported our efforts during these trying times. "Said Siju Prabhakhan, South Cluster Head of Zee Entertainment Enterprise, Pvt. Ltd.
The cinema has a very deep cultural and social game in the southern states, and with male and children audiences at home, our movie channels have set out to provide some of the best titles for family viewing. Zee Pitcher, a newly launched Kannada movie channel – mimicking the atmosphere of multiplexes at home for its viewers, will showcase Jogi, Diggajaru, Bull Bull, Bangarada human beings, so that the festivities do not become dull. Sitting at home, Zee Thirai plans a weekend movie festival for the Tamil New Year in April, with some of the best films like Irumugan, 3.2, Mersal, Vikram Vedha and Vantha Rajavathan Verwen. Zee Cinemalu has set up FPC with fun blockbuster movies like Devdas, Jersey, Richmond, Spyder and AA, equipped with cinematic luxury to provide a premium experience to viewers.
GEC Channels is working towards curating their best content and creating bilaterally worthy slots of some of the most highly rated shows in their respective genres. Zee Telugu viewers will see a re-run of favorite episodes from popular shows. The channel also plans to broadcast the popular original from Z5. On Zee Tamil they will telecast a montage of the best moments from some of the most famous shows like Samburu to Yarari Ni Mohini, Satya and Nita to Ethan Ponvasantam. The objective is to provide high-octane content for non-fiction such as the Maha-episodes fiction show and the grand-finals, to ensure that the audience is kept engaged and their loyalty stimulated in their favorite shows. Dedicated movie slots have been launched on all channels. Zee Kannada will broadcast original fiction content to the audience until mid-April, when the channel will replay leading non-fiction shows, movies and events, including award ceremonies and audio deo launches that begin this weekend. Zee Keralam will capitalize on its strong bank and ensure weekend entertainment stays fresh with their top performing non-fiction shows.
The network has implemented a number of measures to ensure its crew and crew are safe during this time. Each of the channels has gone above and beyond as they are launching unique campaigns to promote social distance, sanitation practices and self-isolation on their underlying social media platforms, benefiting Zee stars.
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